Hi, I'm Charles Taylor,
SEO Speaker & Expert
SEO (Search Engine Optimization) & Reputation Management.
I possess both passion and experience for all the aspects of successful internet marketing: Search Engine Optimization (SEO), Social Media Marketing and Reputation Management (one of the most overlooked aspects of the field).
Charles Harry Taylor
About Charles Taylor
How can I help you? I want to know about your goals, problems and current online marketing efforts; and then develop a strategy to help you achieve them without a bunch of SEO excuses
The inherent egalitarian nature of the internet is quickly going away and without proper representation the "big guys" could take over all the valuable online real estate. My personal goal is to help as many small & micro sized companies as possible. I am always looking for ways I can help small companies and individuals with challenging problems.
I have been involved in various aspects of online marketing since 2000. The online marketing verticals I have the most SEO experience with are: law / legal professional services (B2C & B2B), ecommerce (B2C), information marketing and affiliate marketing.
For the past 10 years I have had direct managerial and hands-on experience in SEO (Search Engine Optimization) with organizations both large and small, as well as an entrepreneur. For the past 5 years I have been dedicated to SEO and Social Media for a family of ecommerce sites, mastering the intricacies of link-building and on-page optimization for both users and the search engines as well as brand promotion on the various top social media sites (i.e. Twitter, Facebook and Pinterest).
Got Questions?
Frequently Asked Questions
I have been working in SEO and online marketing since 2000, giving me over two decades of hands-on experience across virtually every major algorithm update, platform shift, and industry change. I have worked with everything from small local businesses to large enterprise organizations, so the perspective I bring is broad and battle-tested.
I have worked with a wide range of businesses, from small and micro-sized companies to large enterprise organizations. My personal focus is on helping smaller businesses compete against bigger players who have more resources. No matter your size, if you have an SEO challenge, I want to hear about it.
My deepest experience is in law and legal professional services (both B2C and B2B), ecommerce, information marketing, and affiliate marketing. I have also worked extensively in enterprise media and have spoken on topics like Google Discover, site migrations, and content optimization. If your industry is not on that list, reach out anyway. Good SEO principles apply across verticals.
Yes, I am actively available for conferences, summits, webinars, and workshops. I have spoken at events including 404 Conference Not Found, Agency Fast Track 2025, SEO Spring Training, SEO Rockstars, the PR News Google Workshop at the National Press Club in Washington D.C., and the American Gas Association MarCom Summit, among others. Topics I cover include site migrations, Google Discover, technical SEO, enterprise SEO, and reputation management. To inquire about booking, email me at search@CharlesTaylorOnline.com.
The Charles Taylor SEO Podcast is available on all major platforms including Spotify, Google Podcasts, Amazon Music, and more. I also regularly appear as a co-host on SEO Fight Club on YouTube. Subscribe wherever you listen to stay current on the latest in search.
You can book a free initial consultation directly on my calendar using the Book an Initial Consultation link at the top of this page. It takes less than a minute to find a time that works for you. No forms, no sales pitch, just a straightforward conversation about your situation.
The initial consultation is free and lasts 30 minutes. Its purpose is straightforward: I want to understand your SEO challenge clearly and make sure I am the right person to help you solve it. We will talk through your current situation, your goals, and what you have already tried. If I can help, we will talk next steps. If I cannot, I will tell you that too.
Both. While I have extensive enterprise experience, helping small and micro-sized businesses is a personal priority for me. The big players already have large teams and big budgets. Small businesses often need an experienced guide the most, and I find that work genuinely rewarding. If you are a small business owner with a real SEO problem, do not hesitate to reach out.
The SEO Strategy Room is a monthly membership call where I share expert insights, actionable SEO tactics, and real-world strategy. It is designed for marketers, business owners, and SEO professionals who want to stay sharp and get direct access to my thinking on what is working in search right now. If you want more than a one-time consultation, the Strategy Room is the best way to stay connected and keep learning.
Both. I work with clients on ongoing monthly retainers as well as one-time audits and consultations. The right fit depends on your needs. If you have a specific problem to solve, a focused audit or consultation may be all you need. If you want consistent strategic guidance and hands-on support over time, a retainer is the better option. We can figure out what makes sense during your initial consultation.
I work with clients all over the world remotely. SEO does not require in-person meetings, and some of my most productive client relationships have been entirely remote. Whether you are across the street or across the globe, if you have an SEO problem I can help with, geography is not a barrier.
SEO, or Search Engine Optimization, is the practice of improving your website so it ranks higher in search engines like Google when people search for products, services, or information related to your business. It matters because organic search is one of the highest-intent traffic sources available. People searching for what you offer are already interested. Good SEO puts you in front of them at exactly the right moment, without paying for every click.
The honest answer is that it depends on where you are starting from, how competitive your industry is, and what work is being done. Technical fixes can show results in weeks. Building authority and ranking for competitive keywords typically takes three to six months to show meaningful movement, and six to twelve months to see significant results. SEO is a long-term investment, but the compounding returns over time far outperform most paid channels.
On-page SEO refers to everything you control directly on your website: your content, title tags, headings, internal links, page speed, and technical structure. Off-page SEO refers to signals outside your site, most notably backlinks from other websites, but also brand mentions, social signals, and your overall online reputation. Both matter. On-page gives search engines the context to understand what your pages are about. Off-page tells them how trusted and authoritative your site is.
Google uses hundreds of ranking signals, but the core factors come down to relevance, authority, and user experience. Relevance means your content closely matches what the searcher is looking for. Authority is built through quality backlinks and brand trust over time. User experience includes page speed, mobile-friendliness, and how people interact with your site once they land on it. Google's goal is to surface the most helpful, trustworthy result for any given query. Your SEO strategy should align with that goal rather than try to game it.
Reputation management is the practice of monitoring and influencing what appears when someone searches for your name or brand online. It is one of the most overlooked areas of digital marketing. A single negative article, review, or search result appearing on page one can cost you clients, sales, and credibility. Proactive reputation management means building strong positive content and online presence so that you control the narrative around your brand in search results.
Social media does not directly influence Google rankings, but it plays an important supporting role. Social profiles rank in search results and help you own more real estate for branded searches. Content shared widely on social media earns more visibility, which can lead to more backlinks over time. And a strong social presence builds brand recognition and trust, which influences click-through rates when people do find you in search. Think of social media and SEO as complementary, not competing.
The clearest signals are organic traffic trends in Google Analytics, keyword ranking movement in a tool like Google Search Console or a rank tracker, and whether your site is earning new backlinks over time. Beyond those numbers, ask yourself: are you getting more qualified leads or sales from organic search than you were six or twelve months ago? If you are not tracking any of this, that is usually the first problem to fix. If you are tracking it and unsure what you are seeing, that is a great reason to book a consultation.
Link building is the process of earning backlinks from other websites to yours. Backlinks act as votes of confidence in the eyes of search engines. A link from a reputable, relevant site tells Google that your content is trustworthy and worth ranking. Whether you need an active link building campaign depends on your competitive landscape. In less competitive niches, great content and technical SEO may be enough. In competitive industries, a deliberate link building strategy is often essential to break through.
Local SEO is the practice of optimizing your online presence to appear in searches with local intent, such as "SEO consultant near me" or "best lawyer in Chicago." It includes optimizing your Google Business Profile, building local citations, earning reviews, and making sure your name, address, and phone number are consistent across the web. If your business serves customers in a specific geographic area, local SEO is not optional. It is how people in your area find you.
You can absolutely learn SEO yourself, and I encourage it. But SEO done wrong can genuinely hurt your site, and the learning curve is steep while the landscape keeps changing. An experienced consultant brings pattern recognition built over years of working on real sites, the ability to diagnose problems quickly, and the knowledge to prioritize what will actually move the needle for your specific situation. The cost of hiring the wrong person or making costly mistakes while learning often far exceeds the cost of getting expert help upfront.
When you work with me, you get me, not a junior account manager or an outsourced team. I have over 20 years of direct, hands-on SEO experience, and I bring that expertise personally to every client engagement. Agencies can do great work, but the person who sells you the engagement is rarely the person doing the work. With me, there is no middleman, no handoff, and no diluted attention. You get direct access to senior-level thinking on your specific problem.
Client results vary depending on the starting point, industry, and scope of work, but I regularly share real-world outcomes and case studies on my LinkedIn profile and the Charles Taylor Online company page. If you would like to see specific case studies relevant to your industry or situation, just ask during your initial consultation and I will share what is most applicable to your goals.
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